 |
|||||||||||||
 |
|
 |
|||||||||||
 |
|||||||||||||
 |
 |
 |
 |
 |
 |
 |
 |
 |
|
||||
 |
 |
 |
 |
 |
|||||||||
|
|
 |
 |
|
 |
|
 |
|
 |
||
 |
 |
 |
 |
||
 |
||
 |
||
 |
||
 |
||
 |
||
 |
||
 |
||
 |
||
 |
||
 |
||
 |
||
 |
||
 "Click for larger image")
Cancer Activism
Gender, Media, and Public Policy
Karen M. Kedrowski and Marilyn Stine Sarow
Cloth978-0-252-03198-4
$40.00
| Pub Date: | 2007 |
| Pages: | 320 pages |
| Dimensions: | 6 x 9 in. |
| Illustrations: | 3 Line Drawings, 49 Maps/Graphs |
The first comparison of the breast cancer and prostate cancer movements
The first book to compare the breast cancer and prostate cancer movements, Cancer Activism explores the interplay between advocacy, the media, and public perception of the diseases. Karen M. Kedrowski and Marilyn Stine Sarow analyze the efforts of breast cancer and prostate cancer activist groups over a nearly twenty-year period to show how these groups continue to be successful in sustaining or increasing federal spending on gender-related cancers. In tracing the rise of each movement, Cancer Activism explores how discussions about the diseases appeared in the media and as part of public and government agendas and how those agendas affected one another.
Despite both breast cancer and prostate cancer having nearly identical mortality and morbidity rates, Cancer Activism presents evidence from more than 4,200 news articles to show the markedly different impacts of each advocacy group. In an important exception to the feminist tenet that women as a group hold less power than men, Kedrowski and Sarow demonstrate that the breast cancer movement is not only larger and better organized than the prostate cancer movement but also far more successful at shaping media coverage, public opinion, and government policy.
"Cancer Activism is a well-written and engrossing account of how a determined group of grassroots leaders - many of them feminists - have changed the face of medical research."--New Scientist
"Cancer Activism highlights a cynical race for attention and money, one the authors lament affects many other disease movements."-Katherine Nightingale, Lancet
"Recommended."--Choice
"This unique text serves as an excellent foundation for enhancing cancer awareness, creating and sustaining effective coalitions, facilitating proactive advocacy, enhancing medical communication, stimulating medical research and funding, and shaping public policy."--Oncology Nursing Forum
"Cancer Activism analyzes relationships among activism, media advocacy, media content, and funding for breast cancer and prostate cancer. A must-read for anyone studying the interplay of health communication, medicine, media advocacy, and government policy, this book promises to be one of the most important reads in health communication and will be cited for years to come."--August E. Grant, author of Communication Technology Update
"A timely and compelling study of people organizing to enhance health and longevity through grassroots activism, effective coalitions, and assertive advocacy."--Laura R. Woliver, author of The Political Geographies of Pregnancy and From Outrage to Action: The Politics of Grass-roots Dissent
Karen M. Kedrowski is professor and chair of the department of political science at Winthrop University in Rock Hill, South Carolina, and the author of Media Entrepreneurs and the Media Enterprise in the U.S. Congress. Marilyn Stine Sarow is an associate professor of mass communication at Winthrop University, and coauthor of Integrated Business Communication in a Global Marketplace.
Subjects:
Communications & Journalism / Political Science / Gender Studies / Women's Studies / Medicine
