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Advertising in Contemporary Society
Perspectives toward Understanding
Kim B. Rotzoll and James E. Haefner, with Steven R. Hall
Paper978-0-252-06542-2
$20.00
| Pub Date: | 1996 |
| Pages: | 224 pages |
Why are critics upset about advertising? And why are its practitioners so defensive? Revised and extensively updated, this edition of the classic Advertising in Contemporary Society offers unique perspectives that will help the reader understand how and why the controversial American phenomenon of advertising generates so much heat and--though much of it is passive--so much acceptance.
"This book is to the study of advertising what Four Theories of the Press has been to the study of mass communication. The day may come when it becomes one of the most stolen advertising books in the library!"--Alan D. Fletcher, author of Lessons in Promotional Products Marketing
"Stands back and takes a broad, yet coherent, look at advertising in contemporary society. It is both needed and unique."--Vincent P. Norris, Pennsylvania State University
Kim B. Rotzoll, dean of the College of Communications at the University of Illinois at the Urbana-Champaign, is the author of several books, including Advertising Theory and Practice and Media Ethics. James E. Haefner is an associate professor and head of the Department of Advertising and director of the Cummings Center for Advertising Studies, also at UIUC. Steven R. Hall is a doctoral student in the UIUC's Institute of Communications Research.
Subjects:
Communications & Journalism / Business & Economics / Ethics
