The Mirror Makers
A History of American Advertising and Its Creators
Stephen Fox explores the consistently cyclical nature of advertising from its beginning. A substantial new introduction updates this lively, anecdotal history of advertising into the mid-1990s.
"A fascinating account of what well may be this country's most characteristic institution."--Andrew Hacker, New York Times Book Review
"You don't have to be in the life to relish this mosaic portrait of the art-craft-business-profession that has mirrored and also shaped American culture since 1880."--Publishers Weekly
"I've used this book in my undergraduate and graduate classes for more than five years. It's an engaging treatment of a dynamic subject, and students warm to it quickly."--Kim B. Rotzoll, author of Advertising in Contemporary Society: Perspectives Toward Understanding
"Arguably the best general history of advertising."--New York Review of Books
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