Cover for KUMAR: Gandhi Meets Primetime: Globalization and Nationalism in Indian Television. Click for larger image
Ebook Information

Gandhi Meets Primetime

Globalization and Nationalism in Indian Television

Charting the transformations of Indian popular culture through a politico-cultural analysis of its electronic media

Shanti Kumar's Ghandi Meets Primetime examines how cultural imaginations of national identity have been transformed by the rapid growth of satellite and cable television in postcolonial India. To evaluate the growing influence of foreign and domestic satellite and cable channels since 1991, the book considers a wide range of materials including contemporary television programming, historical archives, legal documents, policy statements, academic writings and journalistic accounts.

Kumar argues that India's hybrid national identity is manifested in the discourses found in this variety of empirical sources. He deconstructs representations of Mahatma Gandhi as the Father of the Nation on the state-sponsored network Doordarshan and those found on Rupert Murdoch's STAR TV network. The book closely analyzes print advertisements to trace the changing status of the television set as a cultural commodity in postcolonial India and examines publicity brochures, promotional materials and programming schedules of Indian-language networks to outline the role of vernacular media in the discourse of electronic capitalism. The empirical evidence is illuminated by theoretical analyses that combine diverse approaches such as cultural studies, poststructuralism and postcolonial criticism.

"Unlike many country-specific texts, this one is easily accessible even to those with little historical knowledge of the country. . . . Recommended."--Choice "Useful study, especially given the overall importance of the sub-Continent in the world."--CBQ "This book breaks some new ground in its approach to Indian television and national identity. By including a consideration of how original visions of the nation by Gandhi and Nehru played out in public policy regarding television's role in national development, Kumar has illuminated the complex and sometimes contradictory views by Indian politicians and intellectuals. . . . This work deserves attention by readers of media globalization literature."--Communication Research Trends

Shanti Kumar is an assistant professor of communication arts at the University of Wisconsin, Madison, and coeditor of Planet TV: A Global Television Reader.

To order online:

To order by phone:
(800) 621-2736 (USA/Canada)
(773) 702-7000 (International)

Related Titles

previous book next book
Reinventing Chinese Tradition

The Cultural Politics of Late Socialism

Ka-ming Wu

China Forever

The Shaw Brothers and Diasporic Cinema

Edited by Poshek Fu

Signal Traffic

Critical Studies of Media Infrastructures

Edited by Lisa Parks and Nicole Starosielski

Chinese in the Woods

Logging and Lumbering in the American West

Sue Fawn Chung


The Making of a Sports Media Empire

Travis Vogan

Cold War on the Airwaves

The Radio Propaganda War against East Germany

Nicholas J. Schlosser

Reorienting Global Communication

Indian and Chinese Media Beyond Borders

Edited by Michael Curtin and Hemant Shah

Word Warrior

Richard Durham, Radio, and Freedom

Sonja D. Williams

This Book Is an Action

Feminist Print Culture and Activist Aesthetics

Edited by Jaime Harker and Cecilia Konchar Farr

Cupcakes, Pinterest, and Ladyporn

Feminized Popular Culture in the Early Twenty-First Century

Edited by Elana Levine

Gandhi Meets Primetime ebook is available for immediate download from the following vendors:
Barnes & Noble
Google Play