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Marketing Department Staff
Lisa Bayer, Marketing Director. Lisa oversees the Marketing Department operations, manages the budget, and serves on the Press executive committee. You should contact the following individuals according to your inquiry or suggestion. Should you have additional questions, please contact Lisa. lbayer@uillinois.edu (217-244-4683)
Joe Peeples, Catalog and Copywriting Coordinator. Joe manages all the copy for the Marketing Department. He is responsible for preparing back cover and/or jacket copy, seasonal catalog announcements, and direct mail copy. Joe is also your contact person for providing PDF sales fliers for your book. jpeeples@uillinois.edu (217-244-4687)
Michael Roux, Publicity Manager. Michael manages the publicity efforts for your book including creating and sending advance galleys, press kits, releases, and review copies, and setting up interviews with print and electronic media. He calls on major media in New York and Chicago twice annually and also meets with members of the press at Book Expo America, the annual publishing trade show held in late spring. Michael also provides support for book signings and other author events. and administers the Press blog, Facebook page and Twitter account. mroux@uillinois.edu (217-244-4689)
Roberta Sparenberg, Sales and Marketing Assistant. Contact Roberta with questions pertaining to your marketing questionnaire, the online form that each new author is asked to fill out in advance of publication. We use the marketing questionnaire to plan our promotional strategy for your book. sparnbrg@uillinois.edu (217-333-6494)
Denise Peeler, Direct Marketing and Advertising Manager. In addition to managing direct mail and paid advertising, Denise acts as marketing liaison to the IT department. dpeeler@uillinois.edu (217-244-4690)
Lynda Schuh, Sales Manager. Lynda handles all aspects of sales for your book. She manages our domestic sales rep groups and international distributors. She also works with independent bookstores and national accounts like Barnes & Noble, Borders, Ingram, Baker & Taylor, and Amazon.com. Lynda also negotiates special sales of bulk quantities to groups and organizations and manages our inventory. lschuh@uillinois.edu (217-333-9071)
Margo Chaney, Exhibits Manager. If you are going to a meeting and you want your book there, contact Margo. She manages our book exhibits at over 50 academic conferences and trade shows each year. See the current list of exhibits we will be attending. mechaney@uillinois.edu (217-244-6491)
Kathleen Kornell, Rights and Permissions/Awards Manager. Kathleen represents your book to film/TV agents and to publishers for foreign-language translation, plus reprint rights to your book if you do not have an agent. She also manages permissions requests and submits your book to appropriate award competitions. kkornell@uillinois.edu (217-244-0820)
