The growth of alternative dispute
resolution (ADR) has been one of the most significant developments in the U.S.
workplace in the past twenty-five years. There is a significant and growing
body of research tracking the development of ADR in U.S. employment relations,
its effects on organizations and workers, and its implications for the
community of neutrals and the providers of neutral services (Lipsky, Seeber,
and Fincher 2003; Seeber and Lipsky 2006; Bingham and Chachere 1999; Bingham
2004; Colvin et al. 2006; Lewin 2004). The intense debates that have arisen
over the desirability of ADR have caused both practitioners and researchers to
recognize the need for the evaluation of all types of ADR programs, including
those mandated by the courts, statutes, and other public policies and those
established by private sector organizations (Seeber, Schmidle, and Smith 2001;
Lipsky and Seeber 2006; Bingham 2004).
The
authors of this paper have conducted numerous evaluations of ADR programs in
both the public and private sectors, and it has been our experience that the
desire of the evaluators and the program sponsors to have an impartial and
objective evaluation of a program has often been frustrated by political
considerations. This paper will focus on the politics of the evaluation of ADR
systems and programs. We maintain that there are three types of political
factors affecting ADR programs: One type involves ideological and policy
debates about the desirability of ADR; a second type involves political factors
within an organization (whether private or public) that affect the adoption,
implementation, and maintenance of an ADR program; and the third type is the
political struggle that can sometimes emerge between the managers and
practitioners who sponsor ADR programs and the academics and consultants who
evaluate them. Here we concentrate particularly on the differences that arise
between program sponsors and outside evaluators. Academic evaluators, for
example, value the so-called purity of their research and strive to conduct
evaluations consistent with accepted social science standards; program sponsors
and administrators have evaluation objectives that are much more instrumental
and pragmatic. All parties in an evaluation may very well have legitimate
objectives, but political differences can arise out of the incompatibility of
those objectives, an incompatibility that is often the consequence of the
"clash of cultures" between academics and practitioners.
In
our view, political factors will invariably influence program evaluation. It is
clear that some of the political differences that affect the evaluation of ADR
programs (for example, ideological debates) are beyond the control of either
the program sponsors and administrators or the evaluators. But there are other
political factors that the parties can potentially manage, or at least
influence. On the one hand, political differences can threaten the integrity of
an evaluation. On the other hand, not all political factors have negative consequences
for an evaluation. The trick for sponsors and evaluators alike is, first, to
recognize the political factors they can control and, second, to distinguish
between those that have positive effects on the evaluation and those that have
negative effects.
Evaluation
Research at the Institute on Conflict Resolution
The authors of this paper are
affiliated with the Institute on Conflict Resolution (ICR) at Cornell
University. Since ICR's founding in 1996, we have not only conducted research
on ADR programs and systems in numerous private and public sector
organizations; we have also been called upon to assist in the design,
implementation, and evaluation of ADR programs in some of those organizations.
For example, we have evaluated ADR programs for the New York State Workers'
Compensation Board, the Unified Court System of the State of New York, the U.S.
Department of Labor, the U.S. Equal Employment Opportunity Commission (EEOC),
the U.S. Nuclear Regulatory Commission, and several private sector
organizations (Lipsky, Seeber, and Fincher 2003; Seeber et al. 2001; Lipsky et
al. 2003; Lipsky, Scanza, and Avgar 2006). We believe our experiences have
provided us with insights about the politics of program evaluation, and in this
paper we attempt to translate those insights into analytical and prescriptive
terms. Admittedly, our paper is written from the standpoint of outside
evaluators, but we think we have learned some lessons that are valuable not
only for outside evaluators but also for program sponsors and administrators.
In the more analytical portion of the paper we deal with both the substantive
and process issues that invariably arise in every program evaluation and how
political factors can affect those issues. In the prescriptive part of the
paper we offer advice on how evaluators and sponsors can manage and derive
benefits from the political factors that they are capable of influencing. We
will use illustrations drawn from the evaluations we have conducted, in some
cases naming the organization in question but in other cases purposely
maintaining the anonymity of the organization.
Pressures for
Program Evaluation
Research suggests that many
organizations turned to ADR because they were certain it would save the time
and money associated with litigation and maintain management's control over
dispute resolution (Lipsky and Seeber 1998, Colvin 2003). We found that many
major corporations adopted ADR policies after they had endured a crisis (a
multimillion dollar lawsuit, for example) and a "champion" within the
organization persuaded top management that ADR was preferable to alternative
means of handling disputes (Lipsky, Seeber, and Fincher 2003). In the early
days many of these organizations gave little thought to the systematic
evaluation of the ADR processes they had adopted. Most of the organizations we
have studied have been content to install tracking software that produces basic
information about the operation of the ADR program but falls far short of
providing the data needed for a comprehensive evaluation. Over time, however,
managers in many corporations demanded more evidence that there was a good
business case for using ADR; they increasingly wanted to know whether ADR programs
produced an acceptable return on investment (ROI) and were cost effective. It
was easy for a chief financial officer (CFO), for example, to observe that an
ADR program added costs to the company's operations (usually in the form of
additional staff), but it was difficult for the CFO to tell whether the ADR
program produced tangible benefits. Top managers demanded accountability and
consequently required that more careful evaluations be undertaken of their ADR
programs.
A
parallel development occurred in public sector agencies. In New York State, for
example, the executive and legislative branches of the state government had
searched for many years for means of reforming the state's multibillion dollar
workers' compensation system. A bipartisan consensus was reached that the use
of ADR, along with other reforms, could potentially save the state's employers
and taxpayers millions of dollars. But the reform bill's sponsors realized that
the controversial reforms they favored would only gain broad acceptance if it
could be proven to all stakeholders that they were actually effective.
Consequently, the legislators inserted into the reform bill a provision calling
for Cornell University to conduct a systematic evaluation of the ADR experiment
(Seeber et al. 2001).
Other
lawmakers, at both the federal and state levels, have mandated that ADR
programs be evaluated by impartial outsiders. The policy makers' growing
insistence on evaluation is itself a response to the political pressures they
face. By supporting the use of ADR, they risk alienating important constituencies
that are often opposed to its use (for example, the union movement, the
plaintiffs' bar, etc.). Inserting an evaluation requirement in a statute is a
means of legitimizing the use of ADR and an attempt to remove it from the
political fray. Legislators can claim, perhaps truthfully, that they seek
transparency in the use of public funds and will support only those programs
that are proven, by means of careful evaluation, to be truly effective.
Criteria for an
Ideal Evaluation: A Clash of Cultures
The methodological standards and
evidentiary criteria that are essential for a sound evaluation are well
understood and accepted within the academy. In most of the organizations in
which we have worked, however, we found that the managers and administrators of
the programs we evaluated seldom had a firm grasp of these standards and
criteria. Most social science researchers, beginning with their Ph.D. training,
are immersed in the technical aspects of program evaluation, and program
administrators cannot be faulted for pursuing a different career path. The
sponsors and administrators of ADR programs have more pragmatic and
instrumental objectives. They prefer evaluations that produce results that can
be easily understood by all the stakeholder groups that need to be satisfied,
and they seek recommendations that can be translated into practice.
There
are four principal differences that distinguish academic culture from
practitioner culture. First, academic researchers are taught to appreciate the
value of experimental design and whenever possible want to conduct evaluations
that have both "treatment" groups and "control" groups. Although pure
experiments are actually quite rare in the social sciences, researchers strive
to design an evaluation that closely mirrors an authentic experiment. In the
evaluations we have conducted, we have almost always made efforts to set up an
appropriate control group so that we could more precisely determine the effects
of the "treatment"—the ADR program—we were evaluating. Occasionally we have
succeeded, but usually practical considerations limited the design of our
evaluation.
For
example, in the evaluation we conducted of the New York State Workers'
Compensation system, we were able to arrange for a reasonable control group
(Seeber et al. 2001). But in our evaluation of a pilot ADR program conducted by
the Solicitor's Office in the U.S. Department of Labor, we were never able to
do so. In that project a mediation program was introduced in every one of the
Solicitor's regional offices, and so there were no obvious regions or offices
that could serve as a contemporaneous control group. We discovered in the
course of doing our evaluation, however, that the use of mediation varied
systematically across regions, and we were able to make use of that variation
to explain the effectiveness of the pilot program. The variation was explained
in part by the commitment of the regional solicitor to the program and in part
by the nature of the cases handled in the region (Lipsky et al. 2003).
A
second broad area of potential conflict between researcher and client is the
extent to which there is a need for statistical rigor. Although the value of
data and evidence is apparent to most policy makers, they rarely appreciate the
need to collect the appropriate independent and intermediary variables
necessary to create the statistical rigor demanded by evaluators. Thus, the
evaluators' desire to collect appropriate data through surveys, questionnaires,
and data from already existing organizational records is seldom greeted with
enthusiasm by organizations. In every evaluation study in which we have been
involved, we have driven the data collection process much further than the
sponsors thought necessary or useful.
Third,
the integrity of an evaluation, in the view of academic researchers, depends on
several factors relating to the evaluators' ability to maintain their
independence and impartiality. For example, independence and impartiality
depend in part on the evaluators' ability to produce a final report that is
based entirely on the facts and evidence obtained. Academic researchers
essentially strive to satisfy two audiences. One audience consists of the
organizations that have sponsored and paid for the evaluation. The other
audience consists of the researchers' colleagues and peers. To a degree, the
objectives and interests of these two audiences do not correspond. Sponsors of
an evaluation are seldom interested in the finer points of evaluation
methodology, whereas academics'—their ability to get promoted and gain
tenure—will depend on their ability to convince colleagues and peers that they
have satisfied the highest standards of scholarly research.
Finally,
academics are committed to reporting all the relevant facts and evidence, good
and bad, and they believe withholding any important findings potentially
compromises the integrity of the evaluation. The academic culture frowns on
hyperbole, while organizational clients, in our experience, nearly always wish
to emphasize the best features of their program and to deemphasize the worst.
We do not mean to say that they are dishonest or intend to cover up bad
results. Rather, the differences are often the consequence of the differences
in the time perspective of evaluators and clients. When academics submit a
final report to the organization, they usually sever their relationship with
the organization, whereas responsible organizational officials must live with
the consequences of the evaluation. They need to worry about the effect of the
evaluation not only on the future of the program that has been evaluated but
also on other programs, people, and policies.
The
differences between evaluators and clients regarding an ideal evaluation
represent largely a difference in cultures between the two groups. These
cultural differences often result in the researcher questioning the sponsor's
organizational commitment to a sound evaluation, while the sponsor views the
evaluators as overly obsessed by data and analysis that they view as useless or
irrelevant. In the end, these cultural differences nearly always require
negotiation between the evaluators and the sponsors over precisely the level of
organizational support for the evaluation.
The Unavoidable
and Inherent Influence of
Politics in Evaluations
There is little doubt about a
fundamental source of political influence in program evaluations. Behind the
introduction of an ADR program—whether it is a consequence of a change in
public policy or is an innovation introduced by managers—is a group of
individuals who believe that the program will have positive effects for the
organization, for organizational outcomes the individuals value, or possibly
for the individuals themselves. The individuals that trigger the innovation
always have a stake in the success of the program they have sponsored. They are
naturally concerned about the operation and effectiveness of the program and,
therefore, the results of an evaluation. Here we need to distinguish between
the politics of policy change and the politics of organizational change. The politics of policy change
result from differing political and ideological views regarding competing
public policies and their implementation. The politics of organizational change
result from the differing views of organizational members and stakeholders over
the merits of organizational innovations. The former pertains principally to
politics outside the organization and the latter to politics inside the
organization. For the evaluator both sources of political influence can
threaten the integrity of an evaluation. But an evaluator is well advised to
recognize the distinction between these two sources of political tension. There
may be little or nothing evaluators can do about external political factors,
but they may be able to limit and channel internal political factors.
ADR
programs almost always pit some organizational stakeholders against others, and
this can result in frequently intense turf wars. For example, in one
organization we studied, the "champion" of the ADR program was an attorney in
the counsel's office. After persuading his superiors to adopt the program, he
became its director. In that role he clashed repeatedly with managers in the
human resource function who thought he was usurping their prerogatives. By
almost any measure, the ADR program was a success, but eventually the director
of the program was forced to leave the organization. In our research we also
discovered that middle managers occasionally resist the introduction of ADR
programs favored by top managers because they fear that such programs will
undermine their authority (Lipsky, Seeber, and Fincher 2003). Employees and
their unions (if they are represented) are often skeptical about the value of
ADR programs and do not share management's interest in the effectiveness of
such programs. In a corporation stockholders and other external stakeholders
can have a very different focus from internal stakeholders. In a public agency
ADR programs may pit the interests of legislators against the interests of
agency managers (Lipsky, Seeber, and Fincher 2003).
Moreover,
ADR programs operate in environments rife with uncertainty and ambiguity. All
of the programs we have evaluated were begun under conditions in which not all
the critical procedural and policy questions about the implementation of the
program had been answered. For example, we have entered organizations in which
the program sponsors and administrators could not clearly specify the
objectives they hoped the program would achieve. In more than one organization,
we suspect, the objectives remained ambiguous because the internal stakeholders
themselves could not agree on them and purposely kept them vague. In some
organizations the establishment of the program itself represents "success" for
the principal stakeholders, and whether the program actually achieves anything
of value is of secondary importance. Thus, evaluators inevitably operate in a
politically charged environment requiring negotiation over the terms and
conditions of their engagement.
This
is not to say that the political nature of ADR program evaluation is all bad.
There is a spectrum of political intensity that ranges, on the one end, from
politics that is normal, expected, and even possibly constructive to, on the
other end, politics that is unhealthy, destructive, and jeopardizes the integrity
of an evaluation. The containment of unhealthy political factors is critical to
the success of the evaluation, and it is a central task of both sponsors and
evaluators to minimize these potentially destructive political influences.
Ultimately, the evaluators at least must seek to gain the stakeholders' respect
and their commitment to the evaluation process.
Negotiating the
"Bread-and-Butter" Issues in Evaluation
In every evaluation the critical
issues for negotiation can be reduced to four factors: the scope and clarity of
the evaluators' mandate, the standards and criteria used for the evaluation,
the minimization of conflicts of interest, and the establishment of buffers
between the evaluators and the sponsors of the evaluation.
The
mandate for the evaluations we have conducted varied from project to project.
For example, the mandate for our evaluation of the New York State Workers'
Compensation ADR program was contained in the statute creating the program
(Seeber et al. 2001). The mandate for our evaluation of the ADR program administered
by the Solicitor's Office of the U.S. Department of Labor was the consequence
of an interagency agreement (Lipsky et al. 2003). The mandate for our
evaluation of the EEOC's internal dispute resolution program resulted from the
desire of the program's principal administrators to find out whether the
program was (by their definition) an effective one (Lipsky et al. 2006). In the
case of the workers' compensation program, the statutory mandate gave us a tool
we could use to control the agency's desire to alter the scope of our
evaluation. By contrast, in the case of the Solicitor's ADR program, the
multiparty interagency agreement had not sufficiently clarified our mandate and
was subject to continuing renegotiation and interpretation. In the case of the
EEOC's program, our mandate was specified in a contract between the agency and
Cornell. However, disagreements arose during the course of the project
regarding the interpretation of some of the key provisions in the contract. It
may be an obvious truism to say that it is extraordinarily helpful to specify
as precisely as possible the scope of the evaluators' mandate before the
evaluation actually begins. But experience demonstrates (both in program
evaluation and, we might add, in labor relations) that even the most careful
attempts to negotiate the mandate in advance of the evaluation will not
necessarily prevent disagreements from arising later.
A
second topic often requiring negotiation between the sponsors and the
evaluators centers on the appropriate standards and criteria the researchers
will use to evaluate the ADR program. For example, in one of our evaluations
the sponsors were quite content to limit the evaluation to rudimentary measures
of participant satisfaction with the program, whereas we maintained that the
measures they preferred would not be sufficient to allow them to understand
critical dimensions of their program's operation. The sponsors also did not
want us to collect basic demographic data about the users of the program. We
pointed out that program satisfaction was likely to vary significantly by the
gender, age, and race of the users, but nevertheless the sponsors insisted on a
narrow definition of the criteria used for the evaluation. We negotiated these
issues at some length, but in the end we had to yield to the sponsors' wishes.
We did our best to produce the type of evaluation the sponsors wanted, but
clearly the standards and criteria we used fell far short of meeting the
textbook definition of a valid evaluation. The important point is not that the
evaluation failed to meet our standards; rather, the important point is that in
our judgment the evaluation failed to serve the sponsors' purposes.
A third topic necessitating
negotiation between the sponsors and the evaluators centers on the need to
minimize conflicts of interests that might undermine the integrity of the
evaluation. Of course, even the appearance of a conflict of interest can
undermine the evaluation. For many evaluations the sponsor or a funding agency
issues a "request for proposals" (RFP), and the uninitiated may assume that
each bidder has a fair chance of winning the competition based on the merit of
the bidder's proposal. It is no secret, however, that many evaluation grants
and contracts are "wired." That is, the RFP has been tailored to give an
advantage in the competition to a preferred bidder, virtually guaranteeing the
bidder will obtain the grant or contract. An alternative approach is for the
sponsors to arrange for the evaluation to be done on the basis of so-called
sole-source funding. We acknowledge that we have occasionally benefited from
such arrangements. In some situations the pool of qualified evaluators may be
very small, therefore justifying the targeted nature of the bidding process.
Some sponsors may prefer to turn to a particular institution for an evaluation
because the institution's reputation for quality work is well known and the
sponsors want to take advantage of the institution's "brand name." Whether
these considerations justify wired RFPs and sole-source funding is of course
problematic. To say the least, maintaining the independence and impartiality of
the evaluation can be challenging if the evaluators have too cozy a
relationship with the sponsors. Sponsors who channel grants and contracts to
favored evaluators may have an expectation of reciprocity, usually in the form
of the evaluators' "seal of approval."
We
always do our utmost to protect our own integrity, and we assume the vast
majority of evaluators do the same. The importance of protecting one's
integrity is not only a matter of ethical principle; it is also a pragmatic consideration
as well. In the long run we realize we will lose our reputations if we
compromise the integrity of our work. We also know we will be judged by our
colleagues and peers in the research community, and our careers will be damaged
if they come to believe that we have crossed the boundary of accepted practice.
The best response to these issues is, again, to negotiate them up front,
preferably before the grant or contract is awarded. The preferred approach, we
believe, is for evaluators to make it clear to the sponsors that they intend to
conduct an independent and impartial evaluation, and to disabuse them of any
notion they may have of receiving special favors because no other evaluators
were considered for the project.
This discussion illustrates a
common problem in program evaluation, namely, the lack of "buffers" between the
evaluators and the sponsors. Some might argue that, in a perfect world, a firewall
should separate the evaluators from the sponsors. But the evaluation of ADR
programs requires communication between the evaluators and the sponsors on a
continuing basis. In many ways, the best evaluation is a collaborative effort,
characterized by ongoing interactions among the evaluators, sponsors, program
administrators, and other stakeholders. All those interactions, however, offer
opportunities for the stakeholders to put pressure on the evaluators in order
to slant their work to suit the stakeholders' interests. The dilemma is to
protect the evaluators from these political pressures while at the same time
allowing them to have adequate communication with the sponsors and other
stakeholders.
The solution is to create
devices that serve as buffers. A contract is one device that can serve as a
buffer, provided the contract adequately defines the parties' expectations and
the limits on what is and is not permissible in the evaluation. We believe the
parties should give consideration to specifying in the contract the means they
will use to resolve disputes over the interpretation of the contract—a device
that has the added benefit of mimicking a common feature of an ADR program. (We
acknowledge that the contract office at Cornell would not approve a contract
provision that delegated disputes over contract interpretation to third
parties.)
Another
buffer is to involve third parties in various phases of the evaluation process.
For example, the sponsors and evaluators may agree to have an advisory board or
council oversee the evaluation. Such entities were established for some of the
projects we conducted, including our evaluation of the workers' compensation
ADR program and our evaluation of the Solicitor's program in the Department of
Labor. In the former case the advisory board did an admirable job of serving
both the sponsors' interests and our own; in the latter case the advisory body
became the arena for intense debates and squabbling. Nevertheless, it was
preferable to have these conflicts surface in the advisory body rather than in
our direct relationship with the Department of Labor.
For
some of our projects surveys and interviews were conducted "in house" by
faculty and staff associated with the Institute on Conflict Resolution. For
other projects the scale of the evaluation necessitated the use of Cornell's
Survey Research Institute (SRI). A by-product of subcontracting survey work to
SRI was that SRI served as an effective buffer between the sponsors, its
members, and us. In effect, we could rely on SRI's expertise, and not just our
own, to deflect pressures emanating from the sponsor during the course of the
evaluation.
Throughout our discussion we
have referred to the so-called sponsors of the evaluation. However, it is often
not a straightforward matter to identify the sponsor. For example, the nominal
sponsor of our evaluation of the EEOC program (and the signatory to the
contract) was the agency itself. However, we needed to deal principally with
two individuals who were the de facto sponsors: one was the director of the ADR
program and the other was the special assistant to the chair of the commission.
We admire greatly both individuals, but in time we discovered that they did not
necessarily share the same goals and interests. The director of the ADR program
understandably focused on what she perceived to be the best interests of her
program, whereas the special assistant to the chair, for equally understandable
reasons, focused on what she considered to be the best interests of her boss and
of the agency itself. Arguably, our two principal contacts at the EEOC were not
the only "sponsors" of our evaluation; the entire commission and the senior
staff of the agency were also sponsors, although we had little or no contact
with them. In the evaluations we have conducted the sponsors were almost always
a group of individuals who had a vital stake in the success or failure of the
program we were evaluating.
Ultimately, it is up to the evaluators to resist
political pressures that threaten to compromise the integrity of their
evaluation. The more experiences we have accumulated, the more we have realized
the importance of negotiating the issues that are the potential source of
disputes at the beginning of the evaluation process. Resolving key "bread-and-butter"
issues before the evaluation begins can be the key to the success of the
evaluation. Although up-front negotiation is essential, we believe,
disagreements are bound to arise in the course of the evaluation. When these
disagreements threaten to compromise the evaluation, it is critical for the
evaluators to hold their ground and rely on their own professional standards as
well as the agreements they reached with the sponsors at the start of the
project.
The Cassandra
Effect: Delivering Bad News
The last step in an evaluation is
the preparation and delivery of the final report. Some final reports are "dead
on arrival"—filed away by the sponsor and never seen again. For some
organizations the utility of the evaluation is not related to the evaluators'
substantive findings and recommendations but rather to the fact that an
evaluation was conducted in the first place. Most of the evaluation projects we
have conducted, however, have had substantive and not merely symbolic
significance. In the best of all possible worlds, the substantive findings
allow the evaluators to write a final report that satisfies the needs and
objectives of the program's sponsors and stakeholders. In our experience,
however, the findings rarely result in a final report that contains only good
news for the sponsors. Even the most favorable evaluations we have conducted
identified some program weaknesses that needed to be addressed.
For
example, our evaluation of the Department of Labor program demonstrated that
the program was clearly achieving its objectives; the benefits of using
mediation in enforcement cases, for example, clearly exceeded the costs, and
virtually all users of the program were highly satisfied with both the
mediation process and its outcomes. However, in our final report we offered
some constructive recommendations for improving the administration of the
program (Lipsky et al. 2003). Although our recommendations were received in the
spirit in which they were intended, we nevertheless experienced some degree of
discomfort in delivering them to the people responsible for administering the
program. In other evaluations we had bad news to report to the sponsors.
Evaluators need to recognize that bad news can often create serious political
problems for the sponsor. The survival of the program may be at stake, and the
careers of the individuals who administer those programs can be seriously
affected.
In
one evaluation we discovered that many complainants using the ADR program
feared retaliation; we were surprised to learn that many of the managers and
supervisors who usually were the respondents in these complaints also feared
retaliation—that is, they were afraid that they would be penalized for having
complaints filed against them. We knew these findings would be regarded as
truly bad news by the evaluation's sponsors. The problem was not inherent in
the ADR program itself, nor was it the fault of the program's administrators.
Rather, the source of the problem seemed to be in the culture of the
organization. Yet reporting our findings could jeopardize the future of the ADR
program, and we truly believed that the best interests of the organization and
its employees would be served if the ADR program survived. We pondered at
length how to report our findings to the sponsors. Could we possibly sugar-coat
the truth and maintain our integrity? Were we prepared to take responsibility
for damaging the careers of the program's sponsors, especially when we did not
believe the sponsors were responsible for the problems we discovered? Before we
submitted our final report, we had private sessions with the sponsors and gave
them an honest account of our findings. The findings naturally disturbed the
sponsors, and they did identify some of the limitations in our analysis. We
agreed to modify our final report in ways that we believed did not compromise
its fundamental integrity. Achieving acceptability of our findings in this and
other projects was not a matter of covering up or varnishing the truth but
rather was a matter of properly "framing" the results (Tversky and Kahneman
1981). Subsequently, the organization undertook training programs that helped
to improve supervisory practices and did, to some degree, address the problems
we identified in our evaluation.
Cassandra
was executed for telling the truth. In the evaluations we have conducted, we
have always been conscious of the possibility that we could pay a price for
telling the truth. If delivering bad news results in the demise of a program,
it is not only the sponsors and administrators who may suffer as a result: the
evaluators' reputations and prospects for future work may also be affected. The
likelihood of evaluators receiving grants and contracts for future work can be
diminished if potential sponsors learn that the evaluators had conducted
projects that damaged the interests of previous sponsors. But covering up the
truth can be equally detrimental to the evaluators. Evaluators who discover
that a program has serious weaknesses but nevertheless declare the program to
be a success need to anticipate that eventually "the truth will come out." The
short-term gain of satisfying the sponsors' needs and desires will be far
outweighed by the longer-term harm to the evaluators' credibility in both the
scholarly and the practitioner communities. On both ethical and practical
grounds, honesty is the best policy.
Conclusion:
Managing Expectations
In this paper we have identified
some of the political issues that can affect the evaluation of ADR programs,
and we have suggested some of the means sponsors and evaluators can use to deal
with those issues. We believe political pressures can be minimized but never
fully eliminated. Both sponsors and evaluators should recognize that
evaluations involve multiple stakeholders, and those stakeholders are likely to
have different objectives, values, and needs that make the evaluation process
an inherently political one. Evaluators should certainly strive to conduct
their work in a fashion that conforms to the standards of social science
research, but maintaining the "purity" of their evaluations is likely to be
more the ideal than the reality. Evaluators and sponsors almost invariably are
required to negotiate issues that are critical to the design and execution of
the evaluation. Negotiations almost always result in compromises, but in
evaluation work as in other walks of life, compromise should not mean the
sacrifice of important principles.
It
is better for evaluators and sponsors to launch an evaluation fully aware of
the potential political pitfalls they are likely to encounter than to proceed
naively and face unanticipated problems in the midst of the project. Our experience
has taught us that dealing effectively with political issues is largely an
exercise in managing expectations. Sponsors and evaluators should understand
that it is in their mutual interests to deal with issues that may cause political
problems up front. A joint problem-solving approach at the start of the project
can help avoid an adversarial relationship later in the project.
We
hold the conviction that most organizations that have sponsored evaluations are
better off for having done so. In the organizations in which we have worked,
attempts to minimize the importance of the political aspects of the evaluation
allowed us to produce better studies than we might have otherwise. Resolving
political issues up front helps, but both evaluators and sponsors need to
understand that they are still likely to face political issues that arise in
the course of the evaluation process that they could not possibly anticipate at
the start. Approaching a project in a collaborative, problem-solving fashion,
however, makes it easier to deal with political issues that may arise later.
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