The story of academic research giant Elsevier producing a fake research journal (the Australasian Journal of Bone and Joint Medicine) to promote drugs for the Merck corporation has been making the rounds for the last month or so, but it turned a corner this past week when it was reported that Elsevier actually produced a half dozen such fake journal titles. Details aren’t available yet, but if the others turn out to be anything like the Australas. J. Bone Jt. Med., then we’ll be reading about journals with international editorial advisory boards, produced in multiple volumes over the course of years, with no peer review or disclosure of funding to speak of — all in aid of promoting products. See Elsevier’s public apology here.

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