Thursday, April 15, 2021
4:00-6:00 PM CDT


Feel welcome to join us as your schedule permits!

4:00-4:05 PM CDT
Welcome and Introduction, Laurie Matheson, Director, University of Illinois Press
4:05-4:10 PM CDT
Brief comments by Barb Wilson, Executive Vice President and Vice President for Academic Affairs, UI System
4:10-5:00 PM CDT
The Life of a Journal Article: Where Does It Go and How Do We Know?

It’s one thing to get an article published, and it may seem like that’s where your role as an author stops. However, where your article goes can impact your career long after you crack the spine of the journal issue in which your article is published. The marketing and usage of scholarly journals is an often-overlooked component to the journals publishing process, but it can have a big impact! In this panel, we will talk with the people that know the most about the life cycle of your article and how you can understand its impact. Additionally, we will take a closer look at some of the metrics used to measure impact and ask whether they are useful tools for evaluating scholarship in the humanities.

Moderator: Elizabeth Hess, Journals Marketing Assistant, University of Illinois Press

Laura Hetrick is an Associate Professor of Art Education at UIUC, and co-editor of the journal Visual Arts Research since 2014.

Esra Celtek Coskun is Collections Analyst and Planning Specialist at the University Library, UIUC, with specialties in data analysis, data visualization, and user analytics.

Ahu Yolaç is a Ph.D. candidate in Art Education, UIUC School of Art and Design.

Registration: https://go.press.uillinois.edu/lifeofanarticle

5:00-5:10 PM CDT
Break

5:10-6:00 PM CDT
Book Marketing in a Virtual World

The pandemic has changed the book marketing landscape drastically, as book events and conferences have all gone virtual. Amidst all the noise, how can you make your book stand out of from the crowd? This panel will feature practical tips on virtual events, and address how to partner with your press to raise your book's profile, how to plan out your publicity campaign if you have a forthcoming book, and strategies for pitching op-eds.

Moderator: Michael Roux, Marketing & Sales Manager, University of Illinois Press

Karen Flynn is an Associate Professor in the Department of Gender and Women’s Studies and the Department of African American Studies, UIUC, and author of Moving Beyond Borders: A History of Black Canadian and Caribbean Women in the Diaspora (University of Toronto Press, 2011).

Tyrone McKinley Freeman is Assistant Professor of Philanthropic Studies at the Indiana University Lilly Family School of Philanthropy and author of Madam C. J. Walker’s Gospel of Giving: Black Women’s Philanthropy during Jim Crow (University of Illinois Press, 2020).

Cara A. Finnegan is a Professor in the Department of Communication, UIUC, and sole author of three books, two of them published by the University of Illinois Press: Making Photography Matter: A Viewer’s History from the Civil War to the Great Depression (2015) and Photographic Presidents: Making History from Daguerreotype to Digital (2021).

Adrian Burgos, Jr., is Professor of History, UIUC, and author of three books in U.S. Latino and Sports History, the most recent being ¡Pleibol! In the Barrios and the Big Leagues (Smithsonian Scholarly Press, 2020), which he co-authored with Margaret Salazar-Porziothe.

Registration: https://go.press.uillinois.edu/virtualmarketing

Portfolio of Resources

Authors Seeking Knowledge from University Presses: Ask UP

“Op-ed Writing: Tips and Tricks” at The Op-ed Project

“Optimizing Your Social Media Presence” by Janelle Baxter and Anne Marie Mitchell in Inside Higher Ed

“How to Start Writing for the Public” by Victor Ray in Inside Higher Ed

“Asking the EditorsJunior Prof asks two seasoned editors about what role social media plays in promoting a book” in Inside Higher Ed

“You Want to Write for the Public, But About What?” by Katie Rose Guest Pyral in The Chronicle of Higher Education

“Why and How to Build Connections Online” by Victoria McGovern in Inside Higher Ed


Watch recordings of previous University of Illinois Press Publishing Symposium sessions

Co-Sponsors

Questions? Contact Margo Chaney, University of Illinois Press, mechaney@illinois.edu