Marketing Department Contacts
Michael Roux, Marketing and
Sales Manager. Michael is responsible for marketing and
sales strategy for the Press books program, working with the individual team
members to develop plans and execute initiatives for individual books, series,
lists, seasons, and the Press overall. He manages our domestic sales rep groups and international distributors,
and works with independent bookstores and national accounts like Barnes &
Noble, Ingram, Baker & Taylor, and Amazon.com.
Ami Reitmeier, Sales and
Course Adoption Coordinator. Contact Ami with questions related to course
adoptions, desk and exam copy requests, book orders and general questions about
book sales. Ami also organizes and
manages our inventory.
Margo Chaney, Exhibits
Manager. Margo manages our book exhibits at
approximately 30 academic conferences and trade shows each year, and
coordinates sending books to conferences via The Scholar’s Choice or other
Denise Peeler, Direct Mail
and Advertising Manager. Denise manages direct marketing
and paid advertising.
Kevin Cunningham, Catalog
and Copywriting Coordinator. Kevin manages all the copy for the
Marketing Department and is responsible for preparing back cover and/or jacket
copy, seasonal catalog announcements, and direct mail copy.
Heather Gernenz, Publicity
Manager. Heather manages the publicity efforts
for your book including creating and sending press releases, review copies, and
advance galleys, and setting up interviews with print and electronic
media. Heather provides support for
book signings and other author events.
Roberta Sparenberg, Sales
and Marketing Assistant. Contact Roberta with questions
pertaining to your marketing questionnaire, the online form that each new
author is asked to fill out in advance of publication. We use the marketing questionnaire
to plan our promotional strategy for your book.
Angela Burton, Intellectual Property Manager. Angela represents your book to film/TV
agents and to publishers for foreign-language translation, plus reprint rights
to your book if you do not have an
agent. She manages permissions
requests and submits your book to appropriate award competitions.