
The Measurement of Meaning
In this pioneering study, the authors deal with the nature and theory of meaning and present a new, objective method for its measurement which they call the semantic differential. This instrument is not a specific test, but rather a general technique of measurement that can be adapted to a wide variety of problems in such areas as clinical psychology, social psychology, linguistics, mass communications, esthetics, and political science. The core of the book is the authors' description, application, and evaluation of this important tool and its far-reaching implications for empirical research.
"Should receive serious and widespread attention from those concerned with systematic investigation in the fields of attitude structure and change, personality development and dynamics, and general communications behavior."--American Sociological Review
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