Cover for Kemper: Before March Madness: The Wars for the Soul of College Basketball. Click for larger image

Before March Madness

The Wars for the Soul of College Basketball

Idealism, power, and the campaign to monetize college hoops

Big money NCAA basketball had its origins in a many-sided conflict of visions and agendas. On one side stood large schools focused on a commercialized game that privileged wins and profits. Opposing them was a tenuous alliance of liberal arts colleges, historically black colleges, and regional state universities, and the competing interests of the NAIA, each with distinct interests of their own.

Kurt Edward Kemper tells the dramatic story of the clashes that shook college basketball at mid-century—and how the repercussions continue to influence college sports to the present day. Taking readers inside the competing factions, he details why historically black colleges and regional schools came to embrace commercialization. As he shows, the NCAA's strategy of co-opting its opponents gave each group just enough just enough to play along—while the victory of the big-time athletics model handed the organization the power to seize control of college sports.

An innovative history of an overlooked era, Before March Madness looks at how promises, power, and money laid the groundwork for an American sports institution.

"A well-researched and provocative inquiry into the contentious early development of college basketball. Kemper lucidly exposes the numerous conflicts over fundamental principles and specific policies that repeatedly erupted before the NCAA seized complete control of the sport in 1957."--Charles Martin, author of Benching Jim Crow: The Rise and Fall of the Color Line in Southern College Sports, 1890–1980

"An impressive and important work, Before March Madness powerfully illustrates the internecine conflicts between rival collegiate organizations and how the NCAA was forced to confront its racist, duplicitous, and often indifferent behaviors to ultimately emerge triumphant in the late 1950s."--Milton Katz, Kansas City Art Institute


Kurt Edward Kemper is a professor of history and the director of the General Beadle Honors Program at Dakota State University. He is the author of College Football and American Culture in the Cold War Era.

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