Cover for mcanany: Saving the World: A Brief History of Communication for Development and Social Change. Click for larger image
Ebook Information

Saving the World

A Brief History of Communication for Development and Social Change

Invigorating global social change through communication

This far-reaching and long overdue chronicle of communication for development from a leading scholar in the field presents in-depth policy analyses to outline a vision for how communication technologies can impact social change and improve human lives. Drawing on the pioneering works of Daniel Lerner, Everett Rogers, and Wilbur Schramm as well as his own personal experiences in the field, Emile G. McAnany builds a new, historically cognizant paradigm for the future that supplements technology with social entrepreneurship.

McAnany summarizes the history of the field of communication for development and social change from Truman's Marshall Plan for the Third World to the United Nations' Millennium Development Goals. Part history and part policy analysis, Saving the World argues that the communication field can renew its role in development by recognizing large aid-giving institutions have a difficult time promoting genuine transformation. McAnany suggests an agenda for improving and strengthening the work of academics, policy makers, development funders, and any others who use communication in all of its forms to foster social change.

"Saving the World provides a strong history for understanding the context of efforts to use communication to spur development. McAnany's continuing push for measures that will demonstrate success or failure is welcome. This volume will be most valuable to those seeking historical context as they delve into the role of information and communication technologies for development."--International Journal of Communication

"A book that is both history and a manifesto for the future."--American Journalism

"Presents in-depth policy analyses to outline a vision for how communication technologies have--and still can--impact social change and economic/cultural development. . . . McAnany builds an historical paradigm that melds technology with social entrepreneurship. "-- Communication Booknotes Quarterly

"Saving the World is a fascinating examination of how earlier technologies were applied to foster social change. An easy-to-read, well-organized document; while McAnany carefully relays theory, he does it in a concise way that anyone will find accessible."--Technical Communication

"All students who are just beginning will find this book an excellent introduction not only to the ideas and theories but also to the key thinkers who have helped frame the debate over the last 30 or 40 years. . . . Knowing the people and their histories gives an invaluable background to our knowledge."--Communication Research Trends

"Saving the World offers a judicious integration of Emile G. McAnany's own first-hand experience with many of the seminal people and projects in communication for development. McAnany provides a very valuable understanding of the underlying structure of the field and how these ideas have been implemented and theorized."--Joseph Straubhaar, author of Media Now: Understanding Media, Culture, and Technology

"A comprehensive, ambitious history and policy analysis of the field of development communication. McAnany's grasp of the major developments, issues, and advances of this field will appeal to scholars of communication, sociology, political science, and economics."--Robert Huesca, professor of communication, Trinity University

Emile G. McAnany is the former Walter E. Schmidt, S.J., Professor of Communication at Santa Clara University and the author of several books, including Mass Media and Free Trade: NAFTA and the Cultural Industries.

To order online:

To order by phone:
(800) 621-2736 (USA/Canada)
(773) 702-7000 (International)

Related Titles

previous book next book
The Huawei Model - Cover
The Huawei Model

The Rise of China's Technology Giant

Yun Wen

World History Connected - Cover
World History Connected

Edited by Marc Jason Gilbert

Ebony Magazine and Lerone Bennett Jr. - Cover
Ebony Magazine and Lerone Bennett Jr.

Popular Black History in Postwar America

E. James West

The Real Cyber War - Cover
The Real Cyber War

The Political Economy of Internet Freedom

Shawn M. Powers and Michael Jablonski

Community-Centered Journalism - Cover
Community-Centered Journalism

Engaging People, Exploring Solutions, and Building Trust

Andrea Wenzel

Pleasure in the News - Cover
Pleasure in the News

African American Readership and Sexuality in the Black Press

Kim Gallon

Graphic News - Cover
Graphic News

How Sensational Images Transformed Nineteenth-Century Journalism

Amanda Frisken

Front Pages, Front Lines - Cover
Front Pages, Front Lines

Media and the Fight for Women's Suffrage

Edited by Linda Steiner, Carolyn Kitch, and Brooke Kroeger

Television and the Afghan Culture Wars - Cover
Television and the Afghan Culture Wars

Brought to You by Foreigners, Warlords, and Activists

Wazhmah Osman

History of the Present - Cover
History of the Present

Joan W.Scott, Andrew Aisenberg, Brian Connolly, Ben Kafka, Sylvia Schafer, & Mrinalini Sinha

The Journalist of Castro Street - Cover
The Journalist of Castro Street

The Life of Randy Shilts

Andrew E. Stoner

Six Minutes in Berlin - Cover
Six Minutes in Berlin

Broadcast Spectacle and Rowing Gold at the Nazi Olympics

Michael J. Socolow

Homeland Maternity - Cover
Homeland Maternity

US Security Culture and the New Reproductive Regime

Natalie Fixmer-Oraiz

Digital Depression - Cover
Digital Depression

Information Technology and Economic Crisis

Dan Schiller

Palestine on the Air - Cover
Palestine on the Air

Karma R. Chavez