Cover for FOX: The Mirror Makers: A History of American Advertising and Its Creators

The Mirror Makers

A History of American Advertising and Its Creators

Stephen Fox explores the consistently cyclical nature of advertising from its beginning. A substantial new introduction updates this lively, anecdotal history of advertising into the mid-1990s.

"A fascinating account of what well may be this country's most characteristic institution."--Andrew Hacker, New York Times Book Review

"Academic masterpiece."--Matthew Weiner, creator of Mad Men

"You don't have to be in the life to relish this mosaic portrait of the art-craft-business-profession that has mirrored and also shaped American culture since 1880."--Publishers Weekly

"I've used this book in my undergraduate and graduate classes for more than five years. It's an engaging treatment of a dynamic subject, and students warm to it quickly."--Kim B. Rotzoll, author of Advertising in Contemporary Society: Perspectives Toward Understanding

"Arguably the best general history of advertising."--New York Review of Books

Stephen Fox, a freelance writer, is the author of Big Leagues: Professional Baseball, Football, and Basketball in National Memory, Blood and Power: Organized Crime in Twentieth-Century America, and other books. Fox lives in Somerville, Mass.

To order online:

To order by phone:
(800) 621-2736 (USA/Canada)
(773) 702-7000 (International)

Related Titles

previous book next book
Race News

Black Journalists and the Fight for Racial Justice in the Twentieth Century

Fred Carroll

Across the Waves

How the United States and France Shaped the International Age of Radio

Derek W. Vaillant

Cold War on the Airwaves

The Radio Propaganda War against East Germany

Nicholas J. Schlosser

Acid Hype

American News Media and the Psychedelic Experience

Stephen Siff

Of G-Men and Eggheads

The FBI and the New York Intellectuals

John Rodden

Mister Pulitzer and the Spider

Modern News from Realism to the Digital

Kevin G. Barnhurst

Making the News Popular

Mobilizing U.S. News Audiences

Anthony M. Nadler

Framing the Black Panthers

The Spectacular Rise of a Black Power Icon

Jane Rhodes

Hillary Clinton in the News

Gender and Authenticity in American Politics

Shawn J. Parry-Giles

Newspaper Wars

Civil Rights and White Resistance in South Carolina, 1935-1965

Sid Bedingfield