The International Museum of Women interviewed Erika Falk, author of Women for President: Media Bias in Eight Campaigns.

“My research indicates that women are described physically four times as often as equivalent men who run in the same race. The press gives a lot of attention to what women candidates wear, their hair, and their beauty. The more time the press spends focusing on how women look, the less space there is available for information that might help voters make up their minds.”