Mary Sue Welsh, author of One Woman in a Hundred: Edna Phillips and the Philadelphia Orchestra, has commissioned a lovely website for her new book. It features three excerpts she chose to share with her audience. One of the excerpts describes events that took place just six weeks after Edna Phillips joined the orchestra,
“Arturo Toscanini came to town as part of a highly publicized maestro exchange between the Philadelphia Orchestra and the New York Philharmonic that had been set up by Arthur Judson, manager of both orchestras.”
Apparently this “Maestro Swap” went about as well for the orchestra as it does for “Wife Swap” victim’s families. Check out the excerpt to find out more. If you’re interested in the management that brought the “Maestro Swap” to Philadephia and New York, order our forthcoming book, The Great Orchestrator: Arthur Judson and American Arts Management.