Yesterday, during a transmittal meeting, we spent some time discussing the subtitle of a forthcoming book. Was it as lively as the book’s content? Should we use the word “steel” in the title and the subtitle? What would the author prefer?
… there’s at least one aspect of Palin’s opus that seems familiar… perhaps too familiar. And that’s the subtitle: An American Life. Astute history buffs will remember that that was the subtitle of Ronald Reagan’s best-selling 1990 memoir, of course. But in recent years, the three-word phrase has been the default setting for biographies of a host of people who share only the same geographic accident of birth. I tracked down at least 20 examples, many of whose dust jackets appear below.