Promotional trailers for university press books?

The Chronicle of Higher Education‘s Nina Ayoub queried 25 university press publicists about the use of video trailers to promote books. The results (subscription required) are here. Note:  I was included in the survey but didn’t have anything original material to tout, though we do point media outlets to existing material like documentary clips of Jane Bernstein’s daughter Rachel, and this awesome youtube footage of Tiny Kline.

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Marketing & Sales Manager since 2012