I just read a White Paper distributed by our media guide provider, which includes, “Journalists’ top pet peeves about PR professionals.”  The White Paper doesn’t provide the pet peeves in list form but I think that the key peeve is publicists that send untargeted press releases.

In that spirit, I offer a publicist pet peeve:

1. I receive a review copy request message that closes, “Thanks and if you have any further questions please don’t hesitate to ask.”

2. I immediately reply affirming shipment of the review copy, and close with a question that I didn’t hesitate to ask.

3. Two days, no reply.

Update January 29: Four days, no reply.