The Oprah question

Many, many authors have suggested that I send a review copy of his/her book to Oprah. I am 0-for-50 (or so) at this point.  And though my batting average will likely never increase, I know that in 2011 the futility will end when Oprah ceases hosting her current program.  Phenix&Phenix evaluates the present and future.

With her goes one of the last examples of the way books have typically been promoted.  My first thought when I heard the news was “publicists everywhere will never again have to answer the Oprah question.” But every publicist reading this knows that this question will simply shift to “what about The Daily Show?” if it hasn’t already.

About michael

Marketing & Sales Manager since 2012