Inside Higher Ed reported today on how some university presses are incorporating e-book rentals into marketing plans.

Rental options might not catalyze a full-fledged e-book boom, press officials say. But they might capture certain customers who would not have otherwise bought the book — such as the student weighing the cost of investing in books that do not figure prominently in the syllabus, or the scholar scanning peripheral titles for research, says Garrett Kiely, director of the University of Chicago Press.

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