Makes perfect business sense.
Rather than demand that the video featuring his song “Forever” be removed from YouTube owing to infringement, Chris Brown’s label recognized the viral potential by adding click-to-buy links to the wildly popular dance-down-the-aisle featuring that groovy St. Paul wedding party. According to the YouTube Biz Blog (thanks, John):
Despite compelling data and studies around consumer purchasing habits, many still question the promotional and bottom-line business value sites like YouTube provide artists. But in the last week, over a year after its release, Chris Brown’s “Forever” has again rocketed up the charts, reaching as high as #4 on the iTunes singles chart and #3 on Amazon’s best selling MP3 list. We’ve seen similar successes in the past with partners like Monty Python.