It works for Comic Con, why not Book Expo?

Today’s Shelf Awareness for Readers newsletter includes a small news item on New York’s Comic Con:

New York Comic Con, the East Coast’s largest comic, graphic novel and manga festival, opens this Thursday at the Javits Center in New York City. Day one is restricted to industry professionals, press and VIP ticket holders. Fans can purchase tickets at the door on Friday or Sunday (Saturday-only tickets are already sold out) for $45. The show features expert panels, autograph sessions, previews for upcoming releases and social events. Guests include Frank Miller, Stan Lee, David Cross, H. Jon Benjamin, Kevin Smith, Mark Hamill, Patton Oswalt, Seth Green, and many more.

Given the success and visibility of Comic Con, and the recent experimentation with Book Expo’s format, I can’t figure out why Book Expo doesn’t include a public component, movie premiere tie-ins, etc.  It seems like a good model to consider.

About michael

Marketing & Sales Manager since 2012