More on the digital future

Laura Cerruti, Director of Digital Content Development at the University of California Press, shares her notes from two recent publishing conferences on the UC Press blog.

“Publishers should not try to compete with robust search and social networking tools or hardware and software, such as FaceBook, YouTube, and Kindle. Nevertheless, it’s important that publishers understand these new tools and figure out a way to make their content work with and on these tools.”


About michael

Marketing & Sales Manager since 2012