The University of Illinois Press announces the debut of a new branding design in anticipation of its upcoming 100-year anniversary.

“The Press has an accomplished history of publishing significant scholarship,” says Press director Laurie Matheson. “Our new logo symbolizes the reinvigoration of the Press as it moves its mission forward into a second century.”

The new visual identity was developed by Press art director Dustin Hubbart, and Jennie Holzner implemented the final design. Hubbart states that the new logo reflects the Press’s history with a nod to the Midwest, simultaneously representing the University of Illinois campuses in Urbana, Chicago, and Springfield.

“This logo has many hidden aspects,” Hubbart says, “from an open book to prairie grasses, all while representing our state with the letters ‘IL’ hidden among those pictorial representations.”

The Press will brand its updated identity across multiple platforms.

“We wanted a logo that was timeless and classic,” Hubbart added, “something that would represent our institution’s agricultural roots but also our innovative spirit. Jennie Holzner did a great job of capturing all these elements and blending them into a design that will serve our press for years to come.”