Food Instagram

Identity, Influence, and Negotiation
Author: Edited by Emily J. H. Contois and Zenia Kish
How the social media platform redefines what and why we eat
Cloth – $125
Paper – $24.95
eBook – $14.95
Publication Date
Paperback: 05/10/2022
Cloth: 05/10/2022
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About the Book

Image by image and hashtag by hashtag, Instagram has redefined the ways we relate to food. Emily J. H. Contois and Zenia Kish edit contributions that explore the massively popular social media platform as a space for self-identification, influence, transformation, and resistance. Artists and journalists join a wide range of scholars to look at food’s connection to Instagram from vantage points as diverse as Hong Kong’s camera-centric foodie culture, the platform’s long history with feminist eateries, and the photography of Australia’s livestock producers. What emerges is a portrait of an arena where people do more than build identities and influence. Users negotiate cultural, social, and economic practices in a place that, for all its democratic potential, reinforces entrenched dynamics of power.

Interdisciplinary in approach and transnational in scope, Food Instagram offers general readers and experts alike new perspectives on an important social media space and its impact on a fundamental area of our lives.

About the Author

Emily J. H. Contois is an assistant professor of media studies at the University of Tulsa and the author of Diners, Dudes & Diets: How Gender and Power Collide in Food Media and Culture. Zenia Kish is an assistant professor of media studies at the University of Tulsa.



"Contois and Kish have prepared a veritable smorgasbord of perspectives on the all-pervasive and all-important nature of food on visual social media in this deliciously engrossing collection. From aperitifs to aesthetics, and placemaking to politics, this book has something for every reader."--Tama Leaver, coauthor of Instagram: Visual Social Media Cultures

"Instagram has become much more than a fun medium for selfies, food porn, and branding. This volume shows how the digital app and the kind of food representations it supports contribute to building identities and negotiating social and economic relationships."--Fabio Parasecoli, author of Bite Me: Food in Popular Culture