Food Instagram

Identity, Influence, and Negotiation
Author: Edited by Emily J. H. Contois and Zenia Kish
How the social media platform redefines what and why we eat
Cloth – $125
Paper – $24.95
eBook – $14.95
Publication Date
Paperback: 05/31/2022
Cloth: 05/31/2022
Buy the Book Request Desk/Examination Copy Request Review Copy Request Rights or Permissions Request Alternate Format
Book Share

About the Book

Image by image and hashtag by hashtag, Instagram has redefined the ways we relate to food. Emily J. H. Contois and Zenia Kish edit contributions that explore the massively popular social media platform as a space for self-identification, influence, transformation, and resistance. Artists and journalists join a wide range of scholars to look at food’s connection to Instagram from vantage points as diverse as Hong Kong’s camera-centric foodie culture, the platform’s long history with feminist eateries, and the photography of Australia’s livestock producers. What emerges is a portrait of an arena where people do more than build identities and influence. Users negotiate cultural, social, and economic practices in a place that, for all its democratic potential, reinforces entrenched dynamics of power.

Interdisciplinary in approach and transnational in scope, Food Instagram offers general readers and experts alike new perspectives on an important social media space and its impact on a fundamental area of our lives.

Contributors: Laurence Allard, Joceline Andersen, Emily Buddle, Robin Caldwell, Emily J. H. Contois, Sarah E. Cramer, Gaby David, Deborah A. Harris, KC Hysmith, Alex Ketchum, Katherine Kirkwood, Zenia Kish, Stinne Gunder Strøm Krogager, Jonathan Leer, Yue-Chiu Bonni Leung, Yi-Chieh Jessica Lin, Michael Z. Newman, Tsugumi Okabe, Rachel Phillips, Sarah Garcia Santamaria, Tara J. Schuwerk, Sarah E. Tracy, Emily Truman, Dawn Woolley, and Zara Worth

Watch the Virtual Book Launch

About the Author

Emily J. H. Contois is an assistant professor of media studies at the University of Tulsa and the author of Diners, Dudes & Diets: How Gender and Power Collide in Food Media and Culture. Zenia Kish is an assistant professor of media studies at the University of Tulsa.


"Media and food studies scholars, Emily Contois and Zenia Kish and their co-authors, have produced an in-depth, analytical, and highly interdisciplinary book that includes writers from the fields of various 'studies' (food, media, American) as well as history, science, and technology, sociology, anthropology, and political science." --Journal of Folklore Research Reviews


"Contois and Kish have prepared a veritable smorgasbord of perspectives on the all-pervasive and all-important nature of food on visual social media in this deliciously engrossing collection. From aperitifs to aesthetics, and placemaking to politics, this book has something for every reader."--Tama Leaver, coauthor of Instagram: Visual Social Media Cultures

"Instagram has become much more than a fun medium for selfies, food porn, and branding. This volume shows how the digital app and the kind of food representations it supports contribute to building identities and negotiating social and economic relationships."--Fabio Parasecoli, author of Bite Me: Food in Popular Culture


•  Winner, Edited Volume Award, Association for the Study of Food and Society, 2023